Press
The British Association of Critical Care Nurses Rebrands.
The British Association of Critical Care Nurses (BACCN) has appointed European brand communications agency FPP to rebrand the charity to give it a modern new look and increase its membership.
BACCN is a membership body that aims to provide opportunities and services, which support personal and professional development, and promote the art and science of critical care nursing.
FPP will create a new logo and brand guidelines which will be applied to all corporate materials from stationary to membership cards. The agency has also been appointed to roll out the new look across the website and develop a series of press advertisements in a bid to raise awareness and increase membership.
Annette Richardson, BACCN, explains why FPP won the three-way pitch:"FPP went the extra mile to really understand our brand and immediately recognised what we wanted. We are also particularly impressed by their imaginative use of budget and experience of the marketing mix, which will greatly aid our membership acquisition strategy."
